Here's a list of tools and features that you can access with your Premium (and Sales Navigator) subscription, to help you decide if Premium Business Plus is right for you. You can start off with a free month trial, then after your free month you'll pay $47.99 USD per month when billed annually (more on the monthly payment plan). If you're feeling limited by your free LinkedIn account, you might want to consider LinkedIn Premium Business Plus. Here's a comparison graphic provided by LinkedIn on the differences between these two account types. While there are several Premium account types, in this post I'll be comparing Premium Business Plus and Sales Navigator Professional, which are the most useful for the purposes of lead generation and social selling. But that only remains true if people continue to join and use it regularly.
The very premise of LinkedIn is that it's an active social platform for business - the power of the platform is that you can quickly and easily find and connect with professionals and business people all over the world. This being said, I do think that it's a mistake for LinkedIn to alienate its free users. You can still find and connect with your ideal clients, post regular status updates and LinkedIn Publisher posts, as well as engage in numerous ways with your connections.
With the removal of the 'Notes & Tags' feature, and the downgrade of the LinkedIn Advanced Search tool, lead generation has become more work with the free account - you may even need to use outside tools (free or paid such as Dux-Soup) to make the most of the platform.īut even with what's been lost, LinkedIn is still the best place for most professionals, B2B businesses and sales people to find and connect with their ideal clients. Let's start with free LinkedIn accounts - with so many important features gone, many are left wondering if LinkedIn's still useful with a free account, or if they now need to pay, in order for it to remain worthwhile to invest of their time and resources. I've put together a breakdown of the different features and tools included in each LinkedIn membership level here, including the associated costs and how each can be of benefit. In fact, many people currently using Business Premium Plus want to know what benefits are left to having this account level, or if they need to upgrade to Sales Navigator to be able to accomplish their lead generation and social selling goals. Over the past couple of weeks, I've received numerous emails and messages asking me questions about the differences between the LinkedIn membership levels - Free, Premium Business Plus and Sales Navigator Professional.
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